Describe a business. Watch it hatch.

Yoshi is a website factory you talk to. You tell it about your business — or just hand it a link — and it builds you a complete, fast, search-ready site: not a one-page template, but hundreds to thousands of pages, each one written for a real service in a real place, individuated to your brand.

You don't pick a theme. You don't drag boxes. You have a short conversation, watch it work, and steer the result. The site that comes out is yours — not a skin every other business in your trade is also wearing.

🥚 The egg. Internally we call a site-in-progress an egg. You seed it (a few facts, or a URL), it fills with your real assets — your services, your photos, your reviews, your city — and then it hatches into a live site. The metaphor isn't decoration; it's the whole mental model. You're not operating a builder. You're growing something.

Who it's for

• A business owner who needs to be findable — a towing company, a deck builder, a dog-walker — and has been quoted $5k and six weeks for a site that's mostly a brochure.
• A builder / agency who wants to stand up many client sites without hand-coding each one, and manage them from one place. (This is the Studio — see Plans.)

What makes it different (the three promises)

1. Depth, not a landing page. Most "website builders" give you 5 pages. Yoshi generates the long tail — every service × every neighbourhood — because that's what actually gets found in search. A towing site isn't Home / About / Contact; it's flatbed towing in Barrhaven, winch-out in Kanata, and 1,500 more.

2. Individuated, not templated. Two businesses in the same trade get structurally different sites — different layout, logo, palette, photography, copy voice, and even corner-radius personality — derived deterministically from who they are. No "towing twins."

3. Alive, not frozen. A site has a life after launch. Change a price, add a service, drop a blog post — and the relevant pages update without rebuilding the whole thing.

The old way is broken (and it's not the building that hurts)

Plenty of tools will build you a site. The pain comes after — the day you need to change it. A new price. A holiday hours update. A service you started offering last week. With most setups that means emailing whoever built it, waiting days, and paying per request — for edits to a site that's supposedly yours. The brochure you paid $5k for slowly goes stale because keeping it current is a chore and a bill.

The old way	With Yoshi
Email the agency for a tweak	Tell Yoshi in plain language
Wait 3–10 business days	Live in seconds
$75–$250 per change (or a retainer)	Change as often as you want — included
"That's a bigger job, we'll quote it"	Yoshi already knows your whole site
You don't even have the login	It's yours — one dashboard, full control
5 static pages that never grow	Hundreds of pages that update as one

That's the second promise of Yoshi, and the one people feel every week: your website is finally yours to change. (You can watch this exact gesture on the Dashboard page.)

The shape of using it (90 seconds)

  you: "I run a towing company in Ottawa."     ← 01 The Conversation
  yoshi: starts pulling your real details       ← 02 Watch It Build
  yoshi: "Found 4 services + 12 reviews. Add winch-outs?"
  you: tap a chip, or just type
  yoshi: builds the egg, you watch it fill
  you: preview → "make the hero warmer" → done  ← 03 Preview & Steer
  you: publish → yourshop.yoshi.site (or your own domain)  ← 05 Publish
  later: dashboard shows your scores climbing, you add a blog post  ← 04 / 06

That's the product. Everything else in these docs is one of those moments, in depth.